Healthcare giant Proctor & Gamble, as well as venture capital firms Triventures and SpringRock Ventures, are on board with $10 million in funding, adding to the financial backing from independent orthodontists. 

Grin, the digital teleorthodontics platform company, announced a $10 million funding round led by Triventures with participation from Procter & Gamble Oral Care and SpringRock Ventures. According to Grin, when combined with financial backing from independent orthodontists, the company’s total funding is now at $14 million. The funding reportedly will be used to invest in technological innovations, onboard talent to support its team, and enhance their orthodontic partner network. 

Founded by Adam Schulhof, DMD, Pamela Oren-Artzi, and Alon Lipnik in 2019, the company is now deployed in hundreds of practices in every state and is being used by thousands of patients across the country. 

Grin says the new funding reinforces its commitment “to reduce costs and complexity for all dental treatments.” It plans to expand its geographic reach and implement more platform features for an end-to-end solution along the entire patient care continuum. In addition, it will use these resources to further invest in the self-scanning through the Grin App and Grin Scope. R&D reportedly will focus on new features to assist doctors in treating patients for even the most complex orthodontic cases. 

The Grin platform consists of the Grin App and Grin Scope, which is an FDA-listed medical device. Created by an orthodontist, the Grin Scope is a proprietary device that serves as an intraoral adapter. It is designed to retract the cheeks to allow for a full view of the patient’s mouth. The Grin Scope is used with the Grin App where patients are guided to self-scan their teeth for an orthodontist-ready video. 

“All of our investors have a stake in oral health,” said Schulhof, Grin CEO. “We understand the need for seamless dental solutions that focus on great customer experiences and local doctor expertise. Our investors live this first hand, and together, we are well on our way to changing orthodontics and dentistry.”

“The extraordinary events of this past year reinforced our P&G Oral Care mission to provide the best products and experiences to enable people everywhere to have healthy, beautiful smiles for life. Our partnership with Grin builds on that goal through innovative and responsible telehealth solutions that strengthen the connection between patients and their dental professional,” said Steve Bishop, CEO P&G Health Care. “Grin brings strong products and capabilities which provide new care pathways for P&G, all while complementing our leading oral care brands.” 

“We’re always looking for entrepreneurs with the ability to innovate from within traditional industries,” said Netalie Nadivi, Triventures general partner. “Grin has the expertise, understanding, and talent to fundamentally reimagine how dentistry should be practiced. With this oversubscribed financing, the company has the capital to scale its vision and accelerate traction. We look forward to the world Grin is building that will help practitioners to grow their practice and give patients the access and convenience they deserve.”