Veteran executive Kelly Cunning Riedel joins the company to serve as the second-in-command with CEO and Founder Dr Alfred Griffin, III. 

LightForce Orthodontics announced the appointment of veteran executive Kelly Cunning Riedel as its first chief operating officer. Riedel will report directly to Alfred Griffin, III, DMD, PhD, MMSc CEO and founder of LightForce Orthodontics, and will function as second-in-command at the company. 

Riedel was a senior member of the executive team at Amazon Robotics, working as head of legal, where she established and grew the Robotics legal department. She went on to be the director of global operations at the company, where she led a 650+ person global organization, with employees from wide-ranging departments and disciplines. Her accomplishments included managing operations across five different product design centers, with 100+ suppliers across four continents, and launching a state-of-the-art 350,000 sq ft Innovation Hub. 

She has a law degree from the University of California at Berkeley and previously worked as an as an IP & technology transactions associate at Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates and later as senior corporate counsel for Houghton Mifflin Harcourt. 

She will be responsible for manufacturing and production operations at LightForce Orthodontics as well as supply chain and logistics, business operations, information technology and information services, and legal, regulatory, intellectual property, and contractual matters. She will also manage doctor success and customer service, as well as the Industry 4.0 Center of Excellence and Human Resources and employee experience. 

“Kelly Riedel will make a powerful addition to the LightForce executive team. The embodiment of the right leader arriving at the right time—Kelly’s extensive operations experience in automation, scaling new business units, and her legal background will help LightForce serve the orthodontic industry for years to come,” said Griffin. “Feedback on Kelly from peers, senior execs, direct reports, and customers she worked with at Amazon consistently raved about her as a strategic thinker, talented collaborator, and respected leader. Most importantly, I know she is someone who will always go to bat for our patients and doctors.”