Category: Practice Management

Practice Management

Latest

The Business of Modern Practice Burnout

AAO Secretary-Treasurer Dr Michael Sherman on how staffing challenges, rising costs, technology, and growing business demands are reshaping orthodontist well-being—and what practices can do to build more sustainable careers.

Marketing and Promotion

Latest

Zero-Click Search Is Reshaping Orthodontic Marketing

AI-powered search summaries are increasingly shaping how prospective patients discover orthodontists, often delivering answers before users ever visit a practice website. As zero-click search grows, practices must adapt their SEO and content strategies to remain visible, credible, and competitive in AI-driven search results.

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