AI-powered search summaries are increasingly shaping how prospective patients discover orthodontists, often delivering answers before users ever visit a practice website. As zero-click search grows, practices must adapt their SEO and content strategies to remain visible, credible, and competitive in AI-driven search results.
As patient behavior shifts and economic pressures persist, orthodontic practices are rethinking how treatment coordinators approach the new patient consult. Structured systems, clear goals, and performance tracking are becoming essential to improving case acceptance and sustaining growth.
A successful orthodontic practice can appear stable—until pressure builds in one overlooked area. When key systems drift out of alignment, the entire structure becomes vulnerable.
Operational improvements in chair time management, marketing, and delegation are enabling orthodontic practices to boost production without making clinical changes.
The Association for Dental Safety, DANB, and the DALE Foundation are accepting applications for the Andrew Whitehead Education and Certification Scholarship in infection control through Feb. 27, 2026. Recipients will be announced in May 2026.
Planet DDS will integrate CareCredit financing into its Cloud 9 orthodontic practice management software, expanding its partnership with Synchrony to streamline patient payment options for more than 2,500 orthodontic practices.
Gargle Inc has launched "Straighten While You...," a digital ad platform designed to reach clear aligner patients through hyper-local targeting based on daily activities rather than active online searches.
Beyond patient care, Hessam Rahimi, DDS, DMSc, MBA, leverages his practice to test innovative orthodontic solutions, such as Brava by Brius.
From gamified apps to remote monitoring, digital tools help teens stay compliant and give adults the convenience and clarity they expect.
A well-trained, empowered office manager functions as the practice’s true operational leader, driving efficiency, supporting growth, and freeing the orthodontist to focus on clinical care.