Discus Dental, Culver City, Calif, has launched TeethWhitening.com,a new Web site for patients. The site, maintained by a 10-memberadvisory board of dental professionals, offers patients informationabout whitening options, services, and product benefits and risks.

TeethWhitening.com features a library of resources for potential teethwhitening candidates, including product reviews, costs, possible sideeffects, and an "Ask a Pro" option where site visitors can postquestions to advisory board members. Patients can also access a nationaldirectory to search for nearby certified dental professionals whoperform teeth whitening services.

In addition, the site will offer advice about techniques and procedures,as well as industry information about new trends and services on themarket.

Discus has made links and banners available on the Web site for orthodontists to post on their professional sites.

For more information about this and other orthodontic companies, visit our Buyer’s Guide.