LightForce named former Align Technology executive Frank Quinn as the company’s chief revenue officer.

LightForce, a customizable a 3D-printed braces system maker, announced that Frank Quinn has joined the LightForce team as their chief revenue officer.

Quinn is the former vice president and general manager of US commercial at Align Technology and brings over 13 years of experience in the orthodontics space, helping to drive growth, revenue, and go-to-market strategies.

“Frank has been a trusted executive in the orthodontics space for over 13 years. He has a long history of growing companies, and most importantly, scaling the customer-focused values that make LightForce special,” said Alfred Griffin, DMD, PhD, MMSc, LightForce chief executive officer and co-founder. “Frank’s orthodontics knowledge, go-to-market expertise, and leadership experience will be invaluable to both doctors and the LightForce team as the industry makes the transition to fully digital treatment.”

“The industry is shifting to being fully digital and LightForce, with their exponential growth and buzz in the market is clearly leading the movement. There’s a real shared desire to build something that improves practice efficiency and patient outcomes,” said Quinn. “I’m excited to roll up my sleeves with this incredible team to help doctors provide their patients with the very best orthodontic experience in the specialty.”