With the addition of Goldreich Orthodontics and Henderson Orthodontics in Dallas, the orthodontic service organization now has locations across Texas, Florida, Georgia, Virginia, and Tennessee, totaling 24 practice locations and 24 doctors.
Southern Orthodontic Partners (SOP) announced its expansion to Dallas, Tex, with its partnerships with Hilton Goldreich, DDS, of Goldreich Orthodontics in Plano, Tex, and Marlon Henderson, DDS, of Henderson Orthodontics in Duncanville, Tex. According to a press release, the orthodontic service organization (OSO) already has seven existing locations in the greater Houston area and expects to expand into Austin later this year.
SOP now has locations across Texas, Florida, Georgia, Virginia, and Tennessee, totaling 24 practice locations and 24 doctors.
According to Southern Orthodontic Partners, it provides strategic, operational, and administrative support to orthodontic professionals. The company says partner doctors maintain their brand and local autonomy while SOP invests in the practice’s growth, technology infrastructure, and human capital.
“We are delighted at SOP to enter a critical MSA with two great and complimentary practices—Goldreich Orthodontics and Henderson Orthodontics,” said John Nelson, Southern Orthodontic Partners CEO. “Hilton Goldreich has built a stellar reputation in both the DFW marketplace and throughout the orthodontic industry. Marlon Henderson is seeing remarkable growth. His practice has increased revenue by over 30% in one year, which is an amazing testament to his clinical quality and his expanding following in the community.”
“Partnering with SOP is clearly the right move for our practice of 26 years,” said Goldreich. “This partnership will enable us to have a larger marketing presence, provide excellent benefits to our team and support our strategic efforts to continue the success of the business while maintaining our core values and clinical autonomy.”
Henderson said, “SOP offers the ideal innovative environment to merge business acumen and clinical expertise. The partnership will enhance our ability to provide unwavering commitment to excellent personalized care and community engagement.”
Nelson went on to add, “SOP remains committed to being very deliberate around market-entry and ensuring we have the right type of doctors and partners to build a great network at a local level. We are excited to grow in the DFW market.”