When a new marketing campaign delivers a flood of leads but zero new starts, where does the blame lie? Industry experts say the problem rarely starts with the ad spend. Inside the hidden drop-offs of the new patient journey—and why your internal operations matter more than your marketing.
As patient behavior shifts and economic pressures persist, orthodontic practices are rethinking how treatment coordinators approach the new patient consult. Structured systems, clear goals, and performance tracking are becoming essential to improving case acceptance and sustaining growth.
Graphy has launched the SMA Certificate Course, a hands-on training program in 3D printing-based digital orthodontic workflows, announced at the 2026 SMA Legends Symposium in Seoul for orthodontists worldwide.
Henry Schein Orthodontics has launched Aria Expressions Champagne Gold brackets, offering a new aesthetic option for the Aria Low-Profile Bracket System, designed to enhance patient experience and differentiate practice offerings.
Orca Dental AI’s CephX platform has received FDA clearance for 3D imaging and now integrates with DEXIS and Greyfinch, enabling AI-powered cephalometric analysis within both imaging and practice management workflows.
