When Will the Competition Arrive?
A strategic look at when—and how—new competitors emerge in orthodontic markets, and why proactive marketing and referral protection determine whether practices grow or decline.
Newest Articles
Editor's Top Picks
Infection Control in the Digital Era: Adopting Best Practices
As digital tools like 3D printing and intraoral scanning become standard, experts urge orthodontic practices to update infection control protocols and ensure staff receive thorough training to meet new regulatory and safety demands.
Your Go-To Resource for the Modern Ortho Practice
From new products to patient-centered innovations, we deliver the orthodontic insights that help you save time, grow your practice, and improve care.
Orthodontic Products Podcast
Aligner Insights & Innovations
Health-E Commerce Partners with SmileSet to Offer Aligners Through FSA and HSA Stores
SmileSet aligners, retainers, and night guards are now available for tax-free purchase at FSA Store and HSA Store through a new telehealth collaboration with Health-E Commerce.
Faces of Orthodontics
Bracket Advancements
Practice-Inspired Innovation: Dr Cacchiotti on the Cx Precoat Box
Dr Dino Cacchiotti discusses how clinical inefficiencies led to the development of the Cx Precoat Box and its impact on orthodontic workflow and patient care.
Essential Ortho Products
Running a Seamless Practice
Gargle Launches New Ad Platform for Clear Aligner Patients
Gargle Inc has launched "Straighten While You...," a digital ad platform designed to reach clear aligner patients through hyper-local targeting based on daily activities rather than active online searches.
