What Google’s AI Means for Your Orthodontic Practice Marketing
This collection of articles examines how Google’s AI updates are reshaping online visibility, SEO, and marketing strategies for orthodontic practices.
Newest Articles
Editor's Top Picks
From Click to Consult: Debunking the Myth of Google Leads
A lingering myth that Google leads are low-quality is costing orthodontic practices new patient starts, but with the right mindset and systems, these high-intent leads can become some of the most valuable opportunities.
Orthodontic Products Podcast
Aligner Insights & Innovations
Ormco Launches Spark Retainers and BiteSync Class II Corrector at AAO 2025
Ormco launches Spark Retainers and BiteSync Class II Corrector in the United States and Canada, expanding digital orthodontic treatment options with flexible retention and bite correction tools.
Faces of Orthodontics
Bracket Advancements
Dentsply Sirona to Spotlight SureSmile at AAO Annual Session
Dentsply Sirona will spotlight its SureSmile Digital Orthodontic Solution at the 2025 AAO Annual Session with hands-on demonstrations, in-booth training, and a pre-conference workshop.
Essential Ortho Products
Running a Seamless Practice
Pearl Becomes First Dental AI Company with FDA Clearance for Both 2D and 3D Imaging
Pearl becomes the first dental AI company with FDA-cleared solutions for both 2D and 3D radiologic image analysis following new clearance for its CBCT imaging platform.
