LightForce Orthodontics: Innovator of the Year
As it accepts the 2022 AAO Ortho Innovator Award, LightForce Orthodontics rolls out LightForce 2.0, creating a custom bracket system that can now be the standard of care for all braces cases.
As it accepts the 2022 AAO Ortho Innovator Award, LightForce Orthodontics rolls out LightForce 2.0, creating a custom bracket system that can now be the standard of care for all braces cases.
When a new marketing campaign delivers a flood of leads but zero new starts, where does the blame lie? Industry experts say the problem rarely starts with the ad spend. Inside the hidden drop-offs of the new patient journey—and why your internal operations matter more than your marketing.