LightForce Orthodontics: Innovator of the Year
As it accepts the 2022 AAO Ortho Innovator Award, LightForce Orthodontics rolls out LightForce 2.0, creating a custom bracket system that can now be the standard of care for all braces cases.
As it accepts the 2022 AAO Ortho Innovator Award, LightForce Orthodontics rolls out LightForce 2.0, creating a custom bracket system that can now be the standard of care for all braces cases.
Orthodontic entrepreneurs face distinct go-to-market challenges, and these five strategic considerations explain why relying on a traditional medical marketing agency can limit growth, credibility, and adoption within a specialty-driven market.