Building a $3 million orthodontic practice relies heavily on a strategic referral marketing program targeting patients, parents, referring doctors, social media, and the local community. Roger P. Levin, DDS, explains how strengthening these five key areas helps increase production, fill open chair time, and drive long-term financial success.
In this episode, branding experts Mark Ross and Michael Ventriello explain why trade shows work as consideration engines, not conversion machines, and how orthodontists launching their own products can maximize their return on investment today.
Angelalign says a recent European court ruling on its discontinued Torque Ridges feature will have minimal impact on customers, as the product was replaced in 2026 with Pressure Points in the European market.
This month's roundup covers Dentaurum's new Orthocryl Pink shade, DEXIS's DDS certifications, Alta Smiles' funding for its bracketless system, and Planet DDS's expanded AI tools for orthodontic practices.
SoftSmile has introduced Vision Forecast, an artificial intelligence-powered module for its VISION Portal intended to help orthodontists evaluate case complexity, compare treatment strategies, and estimate treatment duration. The software analyzes initial clinical data to generate summaries and display similar historical cases, aiming to streamline early consultations and patient communication.
