Admetec has launched the PLUS Family, featuring the wireless Butterfly EVO+ and wired Orchid+ headlights, designed to provide high-output illumination for dental and orthodontic professionals using magnification loupes.
In this episode, branding experts Mark Ross and Michael Ventriello explain why trade shows work as consideration engines, not conversion machines, and how orthodontists launching their own products can maximize their return on investment today.
Angelalign says a recent European court ruling on its discontinued Torque Ridges feature will have minimal impact on customers, as the product was replaced in 2026 with Pressure Points in the European market.
This month's roundup covers Dentaurum's new Orthocryl Pink shade, DEXIS's DDS certifications, Alta Smiles' funding for its bracketless system, and Planet DDS's expanded AI tools for orthodontic practices.
Hummingbird Associates is set to release the 2027 Orthodontic Communication Playbook in January, providing orthodontic practices with standardized scripts, best practices, and 93 customizable tools to enhance team-patient interactions across every stage of care.
