Shifting Focus: Why Orthodontists Must Reclaim Their Brand
Stop marketing aligner brands. Learn how shifting to doctor-focused positioning builds patient trust and reclaims your orthodontic practice in this new guide.
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Editor's Top Picks
The DSO Advantage Just Got Smaller. Here’s Why.
AI-powered search is rewriting who gets recommended in orthodontics. The standardization that made DSOs efficient now works against them—and for the first time, independent practices hold a structural advantage. Here are practical tips on how to seize the moment before the window closes.
Your Go-To Resource for the Modern Ortho Practice
From new products to patient-centered innovations, we deliver the orthodontic insights that help you save time, grow your practice, and improve care.
Orthodontic Products Podcast
Aligner Insights & Innovations
Biolux Technology Reports Clinical Data on OrthoPulse Device
Preliminary clinical data from Biolux Technology show that OrthoPulse use with Invisalign reduced average treatment time by 55% and office visits by 21% in a single-practice analysis, according to Todd Dickerson, DDS, MS.
Faces of Orthodontics
Bracket Advancements
Alta Smiles Secures Seed Funding and Appoints Former 3M, Dentsply Sirona Executives to Board
Alta Smiles raised seed funding to advance commercialization of its C5 Hidden Orthodontics system and appointed former 3M and Dentsply Sirona executives Dan McMaster and Gene Dorff to its board of directors.
Essential Ortho Products
Running a Seamless Practice
How to Cultivate GP Relationships for Stable Practice Growth
While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roger P. Levin, DDS, explains why building a structured annual marketing calendar and cultivating strong GP relationships are essential for securing stable, long-term practice growth.
