In this episode, branding experts Mark Ross and Michael Ventriello explain why trade shows work as consideration engines, not conversion machines, and how orthodontists launching their own products can maximize their return on investment today.
After years of hand-prepping bonding trays at home, Dr.Sam Wise made the switch to a fully digital workflow — and it changed everything. In this episode, sponsored by Solventum, he explains how digital bonding cut his chair time to just a minute or two per appointment, let him delegate tray prep entirely to his clinical team, and helped his practice keep pace with a growing caseload.
Angelalign says a recent European court ruling on its discontinued Torque Ridges feature will have minimal impact on customers, as the product was replaced in 2026 with Pressure Points in the European market.
This month's roundup covers Dentaurum's new Orthocryl Pink shade, DEXIS's DDS certifications, Alta Smiles' funding for its bracketless system, and Planet DDS's expanded AI tools for orthodontic practices.
Personify Group has released a free trade show return on investment guide and interactive online calculator designed to help orthodontic exhibitors evaluate event spending, track qualified leads, and project revenue.
